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Client work

SEO case studies: 6 projects, 6 different right answers.

A roofing company that needed to be found. An artist who needed a store that actually sells. A trade that had to be first in its own city, a safety consultancy across eight provinces, and a barge operator who needed credibility, not a content program. Every published number carries its source, its dates and its limits, including the projects with no result to show yet.

Projects

Coastal Craft Roofing website project preview
01

Coastal Craft Roofing

Local services · Alberta · launched April 1, 2026

Technical SEO, site architecture and content expansion

77 organic leads in 28 days, 42 roofing terms ranking #1, and a client-reported $62,000–$67,000 in profit

GA4 and Search Console, latest 28 days (month 5). The profit figure is a client-confirmed result.

Read the Coastal Craft Roofing case study
Kim Penner website project preview
02

Kim Penner

Fine-art ecommerce · International · launched January 15, 2026

Ecommerce catalogue, site architecture and search visibility

From no online store to 5+ high-value painting sales every month

Client-confirmed commercial result.

Read the Kim Penner case study
Jackson Heating & Cooling website project preview
03

Jackson Heating & Cooling

HVAC · Edmonton area · launched July 6, 2026

Website build, local SEO and Google Business Profile

5 organic calls since launch. While clearing 291,851 hacked pages off the old domain

Google Search Console and analytics figures to August 24, 2026. Early results, constrained by an ongoing index cleanup.

Read the Jackson Heating & Cooling case study
WBS Landscaping website project preview
04

WBS Landscaping

Landscaping · Edmonton area · launched August 18, 2026

Website build and local search foundation

3 organic leads in the first week after launch

Recorded in analytics, August 18–24, 2026. Early, small-sample result from a brand-new site.

Read the WBS Landscaping case study
SafetyWise website project preview
05

SafetyWise

Safety consulting · 8 provinces · launched 2026

Website build and multi-province service architecture

A national COR and SECOR consultancy given one structure for eight provincial audit standards

Website strategy and implementation. No performance outcome is attributed yet.

Read the SafetyWise case study
P&M Barging website project preview
06

P&M Barging

Industrial B2B · Northern Saskatchewan · launched July 1, 2026

Focused credibility website and Google Business Profile

A focused credibility site: 19 Google clicks in 28 days, #1 in its area, no retainer

Clicks from Google Search Console; ranking verified in Google Search. Rankings vary by searcher, location and time.

Read the P&M Barging case study

Evidence standard

What has to be true before a number appears here.

Most agency case studies are unfalsifiable. These rules are why ours are shorter, and why you can check them.

  1. 01

    Named source and date range

    Every figure states the platform it came from and the exact period it covers. No undated “results” screenshots.

  2. 02

    Matched comparison periods

    Before-and-after figures use equal-length windows anchored to a real event, such as a launch date. We do not compare a strong month to a weak one.

  3. 03

    Accurate language

    “Recorded” and “attributed” mean exactly that. A tracked phone-click event is not a confirmed call, and a form submission is not automatically a qualified lead.

  4. 04

    Stated limits

    Where a metric weakened or a measurement is capped, it is shown alongside the result rather than removed from it.

He knows what he's doing and he stands behind his work.
Rob Hackett · Google review · Read sourced client reviews

Start here

Bring us the search problem. You’ll get a straight answer on fit.

Tell us what you sell, the markets you serve and the visibility problem you need solved. Prefer to start smaller? Ask for a free, no-obligation SEO audit and we’ll show you what’s holding the site back. Either way you get a straight answer on fit: ongoing SEO, a free audit, website-foundation work, or no engagement at all.