The brochure problem
A site that describes you instead of converting visitors into booked jobs. No clear pathways, no proof, no reason to call now.
A Boutique Growth Partnership · Edmonton
Not another agency.
Your outsourced growth department.
I build and run the complete customer-acquisition system for established service businesses, website included, one per trade per market. The last roofer who took a spot booked 56 organic leads a month by month three.
15 yrs
Building & ranking sites
5%
Average client bounce rate
30 days
From kickoff to live
Featured result · Coastal Craft Roofing
90 days to
fully booked.
Sitemap submitted March 24. By June, month three, organic search was the majority of their traffic and booking work daily.
56
organic leads / June
16.2%
lead conversion
$39K+
est. monthly profit
0.6 → 21
domain rating
Read the full case studyGA4 verified · month 3 of 6
The honest truth
You can't run ads or SEO on broken infrastructure.
You grew on referrals and word of mouth. But the website everyone said you 'needed' is a brochure with the lights off: slow, invisible on Google, and leaking every lead it could be closing. Running ads or SEO on top of that is flooring a car with the parking brake on.
The invisible problem
Thousands of people search for your service every month in your area. If you're not built to rank, you're handing all of them to competitors.
The disconnected problem
A site from one vendor, SEO from another, ads from a third, none of them talking. The gaps are exactly where your money leaks out.
Your acquisition infrastructure
One operator. One connected system. Everything your business needs to win online.
The conventional model sells this in expensive pieces: $5,000 for the site, $3,000 a month for SEO, another $1,000+ to manage ads, passed between five people you never meet. Here it's one machine, built and run by the person you call, and the machine is only the start of the involvement.
Foundation
Conversion-Focused Websites
Custom, raw-coded sites engineered around real conversion pathways and your branding narrative. Fast, mobile-first, and built to turn visitors into booked work.
- Custom code, no bloat
- Conversion pathways by design
- Core Web Vitals tuned
- Lead tracking built in
Compounding
SEO From Day One
Proper technical and on-page SEO baked in, not bolted on later. Every service gets its own dedicated page targeting a related keyword cluster, so your rankings and authority compound month over month.
- A page per service
- Keyword-cluster targeting
- Technical + on-page SEO
- Built to compound
Acceleration
Paid Ads & Local Service Ads
Local Service Ads put you at the very top of Google with the Google Guaranteed badge, pay-per-lead, not per-click. Paired with Google and Meta campaigns, leads come in from day one while SEO ramps.
- Local Service Ads (pay-per-lead)
- Google Guaranteed badge
- Google & Meta campaigns
- Conversion-tracked
The point: these only work when they work together. A great ad pointed at a broken site burns money. SEO on a slow site stalls. I build the whole machine at once, so nothing leaks between the gaps.
$1 in, $8 back
at a conservative 1-in-5 close rate
See the math before you spend a dollar.
An interactive calculator with your searches, your close rate, your profit per job. Conservative on purpose.
Run your numbersFrom $1,500/mo
the whole growth department, website included
Deliberately below the value delivered.
I carry the early risk: the price scales only after the system produces qualified leads. One business per trade, per market. Your competitors get turned away.
See pricingHow it works
Audit first. Then build, prove, and scale.
I never guess, and I never sell you something you don't need. Here's exactly how it runs.
- 01
Free audit
I look at your Google visibility, speed, mobile performance, trust signals, and what's stopping customers from reaching out. You get a clear, plain-English breakdown of what's working and what's leaking.
- 02
Pathway to ROI
We map a realistic pathway to a positive return with conservative numbers. If there isn't one for your business, I'll say so. I only take on work I believe will pay off.
- 03
Build & launch in 30 days
A conversion-focused site with SEO built in from day one, a dedicated page for every service, and Local Service Ads ready to fire. Everything set up and live within 30 days.
- 04
Prove it over six months
Six months is the minimum window to prove the SEO is actually working. Local Service Ads bring leads from day one while your rankings and authority compound underneath. You watch the channel open in real time.
- 05
Scale, with no lock-in
Once the six months prove out, you're never locked in again. From there it's month to month, and it scales with your results. Some owners add paid traffic to grow harder and faster. Either way, you stay because it works, not because of a contract.
Recent work
Real systems for real service businesses.
Live builds for established businesses, each one custom raw code with SEO and conversion built in.
Roofing
Coastal Craft Roofing
ROI-positive in three months: 56 organic leads in one month at a 16.2% conversion rate, organic now 55% of traffic, and domain rating up from 0.6 to 21.
Read the case study
Equine Art
Kim Penner
From no online presence to #1 rankings in 13 countries, paintings selling online, and a royal-patronage magazine feature, all with no SEO retainer.
Read the case study
Industrial Marine Transportation
P&M Barging
A specialized barging operation that hit #1 on Google within two days of launch.
Read the case studyOne per trade, per market
Your trade. Your market. Locked.
I work with one business per trade, per market, and turn their competitors away. Find your trade and see if the spot is still open.
What clients say
Real words from real owners.
A few of the reviews left by the people I've built for.
via Google
“We've had Chris handle our websites for years. My bigger clients like Alberta Transportation, City of Calgary, and Lafarge have flat out said it's the reason they awarded projects. He knows what he's doing and he stands behind his work.”
Rob Hackett
via Google
“Absolutely amazing service. You will not be disappointed. Do not go to anyone else. These guys will get you right. The amount of attention to detail, support, and overall experience has been top-notch here. I would not go to anyone else for any online web services rather than these guys. Great work.”
keelan o
via Google
“Great to work with. Highly recommended.”
Glen Penner
Why boutique beats big
Around 20 partnerships. Not hundreds of accounts.
This business is deliberately built small: a limited roster where every client gets owner-level attention, because the model only works if you win and stay. No account managers, no support tickets, no strategy recycled across competing businesses.
“I'd rather tell you the honest numbers and lose the sale than take your money on something I don't believe will pay off. That's the whole business.”
Chris · YEG Web Solutions
A growth department, not a vendor
The infrastructure is the start, not the scope. When your intake process leaks leads, your quotes go out slow, or your reviews stall, I get involved there too, because all of it decides whether the marketing pays.
Your competitors get refused
One business per trade, per market. When you sign, the shop across town hears no, by name, for as long as we work together. Most agencies sell the same strategy to five businesses chasing one customer. I choose a side.
I carry the early risk
The partnership starts below the value of the work being delivered, and the investment scales only after the organic system produces measurable qualified leads, on a fixed conservative model, never your books.
Month to month after the proof
Six months gives the organic system its runway. From then on the partnership answers to results every month, because clients who stay by choice are the whole business model.
Questions, answered
The straight answers, before you ask.
No jargon and no dodging. If your question isn't here, the free audit is the fastest way to a real answer for your business.
A complete organic growth system, not just a website. That means a custom, conversion-focused website (included, built and hosted for you), SEO from day one, AIEO so you show up in AI search, Google Business Profile optimization, credible local link building, and monthly reporting, all run by one operator. Google Local Service Ads and paid ads are available as a separate, optional add-on. Branding, print, vehicle wraps, and 4K photography are add-ons too.
Still have a question? Get your free audit and ask me directly.
The free audit, opened up
It's not a sales call. It's a written plan.
Every audit is a real document built from your live site, your Google data, and your market. Here is what's inside one.
01
The demand math
Every buyer keyword in your market, pulled from Google's own data and mapped to the pages that should own it. A recent audit mapped 1,479 buyer searches across five cities.
02
Verified findings
Every problem is verified on your live site and measured. For each one: what it is, how I know, what it costs you every month, and the exact fix.
03
The competitive picture
Who actually owns your market, where they're weak, and the wedge you can take. Including the map pack: your reviews versus the leaders, city by city.
04
The build plan
The exact structure that wins your market, page by page, with what gets built first and why. No vague 'improve your SEO' bullets.
05
The ROI projection
Conservative math from your own numbers: demand, close rate, profit per job. If the numbers don't point to a clear return, the audit says that instead.
06
The price, in writing
What it costs, what's included, and the pathway, all in the document. You can read it, sleep on it, and never sit through a pitch.
True story: From a real audit: three of the client's five location pages were switched off with a single hidden line of code. They'd been paying for SEO the entire time. That's the kind of thing a real audit finds.
The audit is the front door
Find out exactly what your website is costing you.
A real written document built from your market's live data: the demand, where your competitors are exposed, where your current site leaks enquiries, and the priced route to a working acquisition system. Read it, sleep on it. It's yours either way.
- Google visibility, speed & mobile performance
- Trust signals and conversion leaks
- A clear, conservative pathway to ROI
Prefer to talk it through?