A ranked plan, not a task list
Opportunities scored by commercial value, expected impact, effort and dependencies, so the first month's work is the work that matters most.
Ongoing SEO services
Ongoing SEO: strategy in week one, implementation every week after.
Most SEO engagements end at the recommendations deck. Ours start there. We set the priorities from your site, your market and what a customer is worth. Then we do the technical, structural and content work ourselves and report what it moved.
From $1,500/month + GST. The website build is included, no separate invoice, and the price rises only as the work produces tracked organic leads.
Implementation is the retainer.
A monthly SEO invoice usually buys three things: a report, a list of recommendations, and someone to chase about the recommendations. The technical fixes wait on a developer. The content waits on someone internal to write it. Six months later the site is broadly the same and the reporting has gotten more colourful.
The bottleneck is almost never knowing what to do. It is getting it done. So the engagement is built around completed work: the same person who sets the priority is the one who implements it, and the report describes changes that are already live.
Scope
Four workstreams, running continuously.
All four run at once, and the balance shifts as your site improves, so the effort always goes where it buys the most visibility next. A weak foundation gets fixed before content expands; a healthy site with thin coverage skips ahead.
- 01
Search strategy
We find the searches your customers actually make, and the ones worth winning, then map them to a page-level plan built to rank.
- 02
Technical foundation
We clear the crawling, indexing, speed and architecture problems that quietly cap your rankings, so Google can see and reward every page.
- 03
Content and internal linking
We build pages that answer real searches and link them into a structure Google trusts, so you get found for far more than your own name.
- 04
Measurement and iteration
We track the traffic and enquiries that turn into revenue, then put the effort where it is already producing customers.
What you receive
What actually lands in your inbox.
Whatever your industry, the same four things. Each one is work delivered into your site, not described in a document.
Implemented changes
Technical fixes, new and rewritten pages, architecture and internal linking, delivered into your site rather than described in a document.
Original content
Pages built around a distinct search intent, written to answer the question completely rather than to hit a word count.
Reporting you can check
What changed, what Google recorded, what it means and what is next. With sources and dates, in language that survives scrutiny.
How we work
Baseline, rank, build, measure, repeat.
The loop does not change. What changes is what the evidence says to do next time around.
- 01
Assess
Establish the baseline across organic visibility, technical health, search demand, competitors and measurement.
- 02
Prioritize
Rank opportunities by commercial value, expected impact, effort and dependencies.
- 03
Implement
Complete the agreed technical, structural and content work.
- 04
Measure
Document what changed, evaluate performance and set the next priority.
Measurement
Traffic is not the finish line. Calls, forms and sales are.
We track search visibility, qualified landing-page traffic and conversion actions such as calls, forms and sales. Those signals get reported with their definitions attached. A tracked phone-click event is described as a tracked phone-click event, not as a confirmed lead.
What to expect
Live in 30 days. Compounding after.
The platform is built and goes live inside the first 30 days, not months of strategy decks. SEO then compounds from a foundation that is already working. Here is what actually happens after you hire us, not a vague “strategy phase.”
- 01
Days 1–30 · Built and live
The whole platform ships and goes live this month: the custom site and its architecture, the commercial pages that should already be ranking, the internal linking that tells Google which page owns what, the technical foundation, and measurement and conversion tracking. A working site, not a strategy phase.
- 02
Days 31–60 · Authority and topics
With the site live, the work turns to authority and topical relevance: earning quality links, adding the supporting content that makes your key pages the obvious answer, and opening up new keywords. The commercial pages start earning impressions and early clicks as that reach builds.
- 03
Days 61–90 · Mature and measure
Now the data leads. We watch what is moving in Search Console, deepen the topics that convert, target the next set of keywords, and keep building authority, evaluating lead quality, not just traffic.
- 04
Every month after
The same loop, maturing: more authority, wider topical coverage, new keywords, and the numbers read honestly. A completed-work log, an interpretation of what Google actually recorded, and the next priorities, so you always know what changed and why.
Evidence
What an engagement has produced.
Coastal Craft Roofing is the clearest current example: a technical rebuild followed by architecture and content work, measured in matched 28-day windows anchored to the launch date.
Coastal Craft Roofing · Google Search
Website launched April 1, 2026| Metric | First 28 days | Latest matched 28 days |
|---|---|---|
| Clicks | 59 | 239 |
| Impressions | 4,690 | 24,600 |
| Recorded search queries | 208 | 1,000+ |
| Average position | 39.5 | 21.8 |
| CTR | 1.3% | 1.0% |
Source: Google Search Console, Performance on Search results, Search type: Web.
These windows show post-launch growth, not performance against the former website. Average position is an aggregate across queries, pages, countries and devices, and CTR declined as reach expanded. Google caps the query export at 1,000 rows, so the later query figure is a known minimum.
When this is the wrong service
Ongoing SEO earns its cost when people actively search for what you sell, a new customer is worth enough to justify sustained work, the site can change as evidence directs, and the business can invest consistently over a realistic timeframe.
When those conditions are not present, a retainer is the expensive answer. A focused SEO audit, a credibility website or a single landing page often solves the actual problem, and we will recommend that instead. The P&M Barging project is a documented example.
Questions
Before you commit.
What is included in an ongoing SEO engagement?
Research, technical improvement, site architecture, on-page work, original content, internal linking, local SEO where relevant, authority development and measurement. The exact mix follows the opportunities and constraints identified for your business, and it is written into the proposal before work starts.
Do you implement the work or hand over recommendations?
We implement. Ongoing engagements include the agreed technical, structural and content changes. Audits and strategy are available as standalone scopes when implementation stays in-house.
How long before there is anything to see?
SEO is measured in months. Timing depends on the starting condition, competition, implementation speed, website history and target market. Early indicators can appear sooner, but meaningful evaluation needs enough time to implement, index and measure.
Do you guarantee rankings?
No. No SEO company controls Google's rankings. We commit to clear priorities, completed implementation and transparent reporting.
Start here
Tell us the market. We’ll tell you what the work looks like.
Share the business, the markets you serve and the visibility problem. You'll get a scope recommendation and an honest read on whether ongoing SEO is worth it for you.