Verified
Read directly from the source: your page code, a live report, an export. Independently checkable, with the date it was checked.
SEO Audits
SEO audits: a score out of 100 never fixed anything.
Automated checkers hand you a colour-coded list of warnings with no way to tell which one is costing you customers. A real audit is done by hand: every finding measured against a named source, costed against the demand it blocks, and graded for how confident we actually are. And it is free, a real audit at no charge and no obligation.
Why most SEO audits are worthless
The typical SEO audit is a tool export with a logo on it. Forty-seven warnings, no priority, no cost attached to any of them, and no indication of which three actually matter. It is impossible to act on, which is convenient, because the next step it recommends is always a retainer.
The findings that change a business are rarely the ones a crawler flags loudest. A city page quietly carrying a noindex tag. Two domains the same company owns competing for the same customers. A site that takes long enough to load on a phone that most visitors never see it. These are structural, they are fixable, and an automated score will list them beside a missing alt attribute as though they weigh the same.
The method
Every finding answers the same five questions.
This structure is deliberate. It makes each finding verifiable by someone who is not us, and it makes the audit useful even if you hand the work to a different developer.
- 01
What it is
The problem in plain language, with the evidence, source code, a report, a live result, shown rather than described.
- 02
How we know
The named source and the date it was checked, so you or anyone else can verify it independently.
- 03
What it costs
The demand, visibility or conversion the problem is blocking, quantified wherever the data supports quantifying it.
- 04
The fix
What has to change, in what order, and whether it is a one-line correction or a rebuild.
- 05
The objection
The honest answer to the question the finding usually provokes, including “but I'm already paying someone for this.”
Confidence grading
Nothing is dressed up as a fact that isn’t one.
Every claim in the audit carries one of three grades. You always know which category you are reading.
Strong signal
Well supported by the evidence available and consistent across sources, but worth confirming together before it drives a large decision.
Needs your data
Cannot be settled from outside your analytics. Stated as an open question rather than presented as a conclusion.
An audit built without access to your Analytics and Search Console is a read of the public surface. That is often enough to find real money, but we will say so plainly rather than imply we saw more than we did.
Sources
Where the findings come from.
Cross-checked across independent sources, because a single tool's opinion is not evidence.
- Live crawl of the site's source, sitemap, robots directives, schema and indexation state
- Google Keyword Planner demand, geo-filtered to the markets you actually serve
- Google PageSpeed Insights. Lab scores plus real-user field data where it exists
- Google Business Profile review for each location: categories, naming, reviews, map-pack standing
- Live competitor and SERP research for the terms that matter commercially
- Backlink and referring-domain data, including dead links worth reclaiming
- Your own reports and exports, when you have them to share
What you receive
A document, not a dashboard login.
The audit itself: the demand available to you, the findings blocking it, the competitive picture, the page-level plan and the priority order. Alongside it, a short note on how the audit was built and what it could not see. Where the economics justify one, a return projection with every assumption written out and labelled conservative.
It is yours. Hand it to another agency or your own developer if you prefer. The findings are sourced and dated so they hold up without us in the room.
When an audit is the right move
Get a free audit when something is clearly wrong and nobody can tell you what: traffic that fell without explanation, pages that will not index, an agency relationship you cannot evaluate, or a site you are about to rebuild and do not want to break further. It is also the honest first step when you are not yet sure ongoing SEO is worth it. Diagnosis before treatment.
Skip it when you already know what is wrong and simply need it fixed; go straight to technical SEO or ongoing SEO. Skip it too if you want a number you can put in a slide deck. There are cheaper tools for that, and they will tell you what you want to hear.
Questions
Before you ask for one.
What does the audit cost?
Nothing. The audit is free. It is a real, manual audit, not a stripped-down teaser, and there is no obligation to hire us afterwards. We do it free because the businesses we want to work with are the ones who read the findings, see the reasoning holds up, and decide for themselves. If the honest answer is that you do not need us, that is the answer you will get.
How is this different from a free SEO checker?
A checker runs automated rules against your URL and returns a score. It cannot tell you which of its 47 warnings actually costs you money, whether a competitor already owns the term you want, or whether your city page is switched off. Every finding in our audit is inspected by hand, measured against a named source, and costed in terms of the demand it blocks.
What do I actually receive?
A written audit covering the demand available to you, the specific findings blocking it, the competitive picture and a prioritized plan: plus a separate note explaining how the audit was built and what it could not see, and where the economics justify it, a return projection with its assumptions written out. It is a document you can hand to another developer, not a login to a dashboard.
Do you need access to my analytics?
Not to start. A lot can be established from the outside: crawlability, indexation, speed, structure, schema, keyword demand, competitors and your Business Profile. Analytics and Search Console access make the audit sharper, real traffic, real queries, what actually converts, and we will say clearly which findings would change with that access.
Is an audit a substitute for ongoing SEO?
Sometimes, and we will tell you when. If the problems are structural and finite: pages blocked from indexing, a broken architecture, a site competing with itself. An audit plus a fix list may be the whole job. Ongoing SEO earns its cost when the opportunity requires sustained content and authority work, not a one-time repair.
What if the audit finds nothing worth fixing?
Then that is the finding, and we say so. It is rare. Most sites have at least one structural problem quietly costing them, but an audit that manufactures urgency to sell a retainer is worthless to you and to us.
Start here
Send the site. We’ll tell you what’s actually wrong.
Share the website and the markets you serve. You'll get a straight read on what is blocking you, what it is costing, and whether the fix is an audit, a rebuild, ongoing work, or nothing at all.