The tiered package
Bronze, Silver, Gold. Priced by how many blog posts and backlinks you get per month. It prices activity, not outcomes, and the tiers exist because they close deals, not because your business fits one of three shapes.
SEO pricing
SEO pricing: $1,500 a month, website included.
You start at $1,500 a month with the website build included: no five-figure invoice, no setup fee, no tier with the useful parts held back. From there the price rises only as the system produces tracked organic leads, so the early risk is shared rather than loaded onto you upfront, and the price only climbs once the leads do.
Starting investment
$1,500CAD / month + GST, first location
+ $750 / month per additional location · Six-month initial term
Includes the custom website build, hosting and maintenance. Normally a separate five-figure project elsewhere. A deliberate entry point, not a discount: we start below the value of the work so the risk is shared, then scale only as the system produces leads.
What the investment covers
- The website: custom-coded, no page builders or off-the-shelf themes, with hosting and maintenance for the whole term
- Technical SEO: crawling, indexing, architecture and performance
- Local SEO, including Google Business Profile optimization
- Content and landing pages: built around distinct search intent
- Conversion rate optimization: turning the traffic you earn into enquiries
- Measurement: GA4 and Tag Manager implemented properly, lead tracking, monthly reporting on what was done, what it moved and what is next
- Strategy and consulting: continuous optimization, with one accountable lead
Prices exclude GST. Paid advertising is governed by a separate agreement. The website is built and hosted as part of the system. See Website Included for how ownership and buyout work.
| Tracked organic leads / month | Monthly investment |
|---|---|
| Up to 50 | $1,500 |
| 75 | $2,250 |
| 100 | $3,000 |
| 150 | $4,500 |
| 200 | $6,000 |
| 200+ | By agreement |
All amounts in Canadian dollars, exclusive of GST, at $30 per tracked organic lead above the floor. Each month's tracked organic leads are tallied and billed on the 15th of the following month. $1,500 is a floor. The investment never drops below it during the term, and the first 50 tracked organic leads each month are included in it.
No surprises on the invoice
What counts as a tracked organic lead.
You only pay per lead above the floor, so the definition has to be exact and checkable. Here it is. Measured in your own Google Analytics 4, where you can see every one.
- A real enquiry. A form submission, or a click-to-call on your phone number. The moment someone chooses to phone you, tracked as a conversion in GA4. We count that click; we don't record calls, so a click-to-call is the billable event, not a page view or a newsletter sign-up.
- Organic. GA4 attributes the visit to Organic Search. People who found you through unpaid search results, not paid ads, direct visits, referrals or social.
- Tracked. It fired a conversion event we configured in your GA4 property. If a lead isn't tracked, it isn't billed.
- Unique. Duplicate submissions from the same person, obvious spam and our own test entries are removed. GA4 and your form records show unique versus duplicate.
We don't bill obvious non-leads: spam and bots, duplicates, test submissions, or clearly mis-directed contacts like job applications and supplier pitches.
Because every counted lead lives in your own GA4, you can verify the number yourself. If a month looks off, we reconcile it against the GA4 report together before it is billed. Then the total is invoiced on the 15th of the following month.
No quote games
One price, on the page. Not “it depends.”
Most agencies won't show you a number until they've qualified your budget on a call. Ours is already here: $1,500 a month with the website included. The same whether your site is pristine or a mess, and whatever your market. It rises only as the system produces leads, at $30 each.
So there's no custom quote to reverse-engineer and no “it depends” before you can compare us to anyone else. What we assess before starting isn't the price. It's whether SEO is worth doing for your business at all. If the honest answer is no, you get that instead of an invoice.
The only number that matters is yours
SEO is worth doing when a new customer is worth more than the work of reaching them. That calculation is specific to you: what a customer is worth over their lifetime, how many of them search for what you sell, and how many you would need for the investment to return.
For some businesses that maths closes in a single month. For others (low customer value, thin search demand, or a market where the incumbents have a decade of head start) it does not close at all, and no price would make it work. We would rather find that out before you sign than after.
Estimate potential SEO ROI to run the numbers for your own business, or read is SEO worth it? for the longer version of this argument.
What to watch for
The pricing models we didn't use.
None of these are scams exactly. They are just structured so that the provider does well whether or not you do.
The price with no scope
A monthly number quoted before anyone has looked at your site. It is a guess dressed as a quote, and it is almost always followed by a change order.
Ranking-based pricing
Paying by position sounds fair and quietly incentivises chasing easy, low-value terms nobody searches. You end up ranking first for phrases that never produced a customer.
The unbreakable contract
Twelve- and twenty-four-month lock-ins protect the agency from being judged on results. A defined evaluation window is reasonable: ours is six months, with a published buyout that ends it early, but a term long enough that you cannot act on bad reporting is not.
Pricing questions
Straight answers.
Is $1,500 really the whole cost?
At the starting tier, yes: it covers the website build, hosting, technical and local SEO, content, conversion work, analytics and reporting, plus GST on top. It is not a tier with the useful parts held back. What sits outside it is paid advertising, which runs under a separate agreement, and third-party costs like your domain. As the system produces more tracked organic leads the investment moves up the published tiers.
Why does the price go up if it works?
Because at that point we are no longer maintaining a website. We are running one of your primary revenue channels, and that is a different responsibility. The alternative models are worse: charge everyone a high flat rate whether or not it works, or charge a percentage of your revenue and end up auditing your books. This scales on leads we can measure, never on your revenue or profit.
Why a six-month minimum?
Because it is the shortest period over which organic lead generation can be judged fairly. Work has to ship, Google has to recrawl and reindex it, and results need enough time to separate from normal fluctuation. During those six months the agreement cannot be cancelled for convenience. After them it continues month to month on thirty days' notice.
Who owns the website?
You do, once you complete the six-month term. During the term the website is built and hosted by us, which is why the build carries no separate charge. Finish the term and the custom website is yours to keep and move, free, no buyout. If you want to leave early, a one-time $5,000 plus GST buyout takes the site with you and ends the term. Your brand assets, your content and any account in your name, domain, Google Business Profile, Analytics, are yours throughout. The buyout is waived if we are the ones in breach.
Isn’t it safer to just own the site from day one?
It is a fair question, and for some businesses the answer is yes. In which case a standalone web design project is the better purchase and we will quote it that way. The trade is straightforward: the partnership model removes the upfront build cost and keeps the site fast to change, and you own it outright once the term is complete, so you are never trapped by that choice.
Is SEO cheaper than Google Ads?
Different shape, not simply cheaper. Ads cost per click for as long as you run them and stop the moment you stop paying. SEO costs more upfront in work and time, and the visibility it earns keeps producing after the invoice stops. As long as the website it lives on stays yours, which it is once you complete the term. Most businesses in a competitive market end up running both, with ads covering the months while organic matures.
What is the minimum worth spending?
Below a certain level the work cannot go deep enough to move anything, and the spend is wasted rather than merely slow. If your search demand or customer value cannot support the starting investment we will tell you, and usually recommend a free audit or a focused website instead of a retainer that cannot succeed.
What happens after the six months?
You own the website. Finishing the term transfers the custom site to you, free, to keep and move. From there the SEO continues month to month, and either side can end it on thirty days' written notice. By then you have the reporting to decide with.
Start here
You already know the price. Let's see if it's a fit.
Share the website, the markets you serve and what you want to be found for. You won't get a mystery quote. You'll get a straight answer on whether SEO is worth doing for your business, and what the plan would look like.