Crawling and indexing
Making sure the pages you want found are discoverable and indexable, and the ones you don't are not: robots directives, sitemaps, canonical signals and crawl budget on larger sites.
Technical SEO
Technical SEO fixes the constraints that cap everything else.
Technical SEO decides whether Google can crawl, render, index and trust your site at all. Get it wrong and no amount of content or links will move you; get it right and everything else you do starts to compound.
Proof this works
Relevant client resultA technical rebuild took Coastal Craft Roofing from 60 to 96 on mobile PageSpeed, and the site recorded 680 Google clicks in its first 141 days.
From a combined website-and-SEO program. Shown as relevant proof of the approach, not isolated attribution to this one discipline.
Read the Coastal Craft Roofing case studyWhen the foundation is the problem
Most sites don't have a content problem first. They have a foundation problem. Pages that can't be crawled, a render path search engines never get past, duplicate URLs competing with each other, or a site slow enough on a phone that visitors leave before it loads. These are invisible from the front end and they quietly cap everything above them.
Technical work isn't glamorous and it doesn't photograph well, which is exactly why it gets skipped in favour of blog posts. But you cannot out-content a site Google can't read. We fix the constraints first, then the content and links you invest in actually have somewhere to land.
Scope
What technical SEO covers.
The mix depends on what's actually broken. We diagnose before we prescribe.
Rendering
Confirming search engines actually see your content, not an empty shell that depends on JavaScript they never execute.
Site architecture
A URL and internal-link structure that groups related pages, spreads authority sensibly and gives every important page a path to be found.
Core Web Vitals and speed
Load, interactivity and layout stability measured on real devices. Because a slow site loses both rankings and the visitor before the page appears.
Structured data
Schema that helps search engines understand what a page is, and earns the richer result treatment where it's warranted. Never faked.
Duplication and canonicals
Resolving the two-domains, parameter and pagination problems that make your own pages compete against each other.
When technical SEO is the whole job
Sometimes a site's only problem is technical: strong content and a real business, held back by a broken foundation. In that case a technical fix is the entire job and a content retainer would be wasted spend. We'll tell you when that's the situation.
More often, technical work is the first phase of ongoing SEO. The constraint removed before content and authority work begins. Either way, it comes first, because it's what everything else depends on.
Questions
Before you commit.
How is this different from an SEO audit?
An audit diagnoses; technical SEO fixes. Many engagements start with a free audit to find and prioritise the problems, then the technical work implements the fixes. We do both, and we'll tell you if diagnosis is all you currently need.
Can you do technical SEO on my existing site?
Usually yes. Most technical problems are fixable in place. When the platform itself is the constraint (unfixable speed, an architecture that can't expand), we'll say so, and a rebuild becomes the honest recommendation.
Do I need ongoing technical work or a one-time fix?
Depends on the site. A stable site may need a one-time fix and periodic checks; a large or frequently-changing one accumulates new technical debt with every change and needs ongoing attention. We scope to which you are.
See also
Related across the site.
Start here
Send the site. We'll tell you what's actually blocking it.
Share the website and the markets you serve. You'll get a straight read on the technical constraints holding it back, what they're costing, and whether the fix is a one-time job or ongoing work.