The build
A custom-coded website, no page builders, no off-the-shelf themes, designed as the foundation for search visibility, not just to look good in a pitch.
Website included
The website is part of the engagement, not an invoice before it.
We build the site, host it and maintain it as part of the engagement, not as a separate project quoted before the SEO. Quoting the two separately is how businesses end up paying five figures for a website before any of the work that makes it visible has started; here the risk isn't front-loaded onto you.
The deal in plain terms
No upfront build cost. Yours at six months.
$1,500/month + GST for a six-month starting term. The website build, hosting, maintenance and ongoing SEO are all included. There is no separate five-figure build invoice.
YEG builds, owns and hosts the custom website while the term runs. Complete the six-month term and it becomes yours, free, to keep and move. Leave early and a one-time $5,000 + GST buyout takes it with you; leave early without the buyout and the built site comes down, and we restore the website you had before we started, kept as a safe backup, so you are never left with nothing. Your domain, Google Business Profile, Analytics and content stay yours throughout.
Why the website comes with the SEO
Most of what you can control about your rankings is built into the website itself: the technical foundation, architecture, internal linking, page structure, content and speed. The usual setup splits that in two: an SEO provider chasing rankings and a separate web team that built and still controls the site. The people accountable for the results can't touch most of what drives them, so fixes stall in someone else's queue and the two vendors point at each other when growth doesn't come.
So we don't split it. The website is built and run in-house as the foundation for the SEO. Web design, development, technical work, content, local search and link building, all done by Chris personally. Nothing is outsourced. It is hosted where the work needs it and changed the day it needs changing. From the starting tier of $1,500 a month, there is no separate build invoice.
What that covers
Built, hosted, maintained, and made visible.
Hosting
Fast, maintained hosting for the whole term, so performance stays where the SEO work needs it.
Maintenance and changes
We change the site the day something needs changing, instead of it joining a developer's queue for a month.
The SEO work around it
Technical, local and content work that makes the site visible. Because a site nobody finds doesn't grow a business.
The honest part
Who owns it, and how you take it.
While the six-month term is running, we own and host the custom website. It's built as part of the engagement rather than sold to you upfront, which is exactly why there's no separate build charge. That's the trade, and we state it plainly rather than bury it.
Complete the six-month term and the website becomes yours, free, to keep and move. The only time money changes hands for it is if you want to leave early: a one-time $5,000 plus GST buyout takes the site with you and ends the term. The buyout is waived if we are the ones in breach.
Throughout, your brand assets, your content and every account in your name (domain, Google Business Profile, Analytics) stay yours. Ownership of the website transfers to you when you complete the term, or via the early buyout if you leave sooner. It's structured so the model is never a trap.
The full commercial terms, the scaling tiers, the six-month initial term and the buyout, are on the pricing page. Paid advertising is governed by a separate agreement.
Ownership questions
Straight answers.
So who owns the website?
You do, once you complete the six-month term. During the term we build and host it, which is why the build carries no separate charge. Finish the term and the custom website is yours to keep and move, free, no buyout. If you want to leave early, a one-time $5,000 plus GST buyout takes it with you and ends the term. The buyout is waived if we are the ones in breach.
What is mine throughout, no matter what?
Your brand assets, your content, and any account in your name: your domain, your Google Business Profile, your Analytics. Those are yours during the engagement and after it, no matter how it ends. What transfers to you is the custom website we built and host: yours free when you complete the term, or via the early buyout if you leave sooner.
Does ownership transfer automatically when the term ends?
Yes. Complete the six-month term and ownership of the custom website transfers to you, free, no buyout needed. A buyout only comes into it if you want to leave early, before the term is finished. That is the honest trade for there being no upfront build cost.
Isn't it safer to just own the site from day one?
For some businesses, yes. In which case a standalone web-design project is the better purchase and we'll quote it that way. The partnership model removes the upfront build cost and keeps the site fast to change, and you own it outright once the six-month term is complete, so the choice is never a trap. It's a fair question, and we'll give you the straight version for your situation.
What happens to the site if the engagement ends?
Two paths, both stated up front. Complete the six-month term and the custom website is yours to keep and move, free, no buyout. Leave early, before the term is finished, and you can still take it by paying the one-time $5,000 + GST buyout, which ends the term. Leave early without the buyout, and the site we built and hosted comes down: we then republish the website you had before we started, which we keep as a safe backup, so you are never left with nothing. Either way, your own domain, Google Business Profile, Analytics and content stay yours throughout.
See also
Related across the site.
Start here
Want the site handled as part of the work?
Tell us what you sell and the markets you serve. You'll get a scoped plan with the website built in, and the ownership terms stated up front, not buried.