Fine-art ecommerce · International
An artist who sold at trade shows now sells online every month.
Kim Penner is an equine artist with three decades of work and collectors across North America and abroad. The problem was never the art or the demand. It was that neither could be bought without meeting her in person.
- Market
- Fine art · Ecommerce
- Website launched
- January 15, 2026
- Scope
- Ecommerce catalogue, site architecture and search visibility
- Engagement
- Website build. No ongoing SEO retainer
The starting point
Before launch there was no online store and no online painting sales. Every sale depended on trade shows and exhibitions. Events that cost money to attend, happen on a fixed calendar and reach whoever happens to walk past the booth.
For high-value original work, that is a hard way to sell. A collector who discovers the artist between shows has no way to buy, and an interested buyer three provinces away has no way to see the current catalogue at all.
What we did
Build the store, then make it findable.
An art catalogue has an unusual constraint: most items are unique and sell once. The architecture had to handle that without leaving dead pages behind every sale.
- 01
Ecommerce catalogue
A complete catalogue covering originals, prints and commissions, with a checkout that suits high-value work and a structure that survives items selling out.
- 02
Discovery-led architecture
Collection and subject pages that match how people actually search for equine art, so discovery does not depend on someone already knowing the artist's name.
- 03
Presentation of the work
Large, fast-loading imagery and the provenance detail a serious buyer looks for before spending on an original.
- 04
Search-ready at launch
Technical SEO, clean international targeting and internal linking built in from the start, so the catalogue could be found and keep earning without an ongoing retainer.
Results
The commercial change is the story.
The lead result here is a business outcome confirmed by the client, not a traffic chart. The search data is supporting context, and it is reported with its limits.
From trade shows to a working online store
Client-confirmed- Online catalogue
- Full
- Painting sales
- 5+
Before: No online store, no online painting sales, and sales dependent on trade shows and exhibitions.
Now: A complete ecommerce catalogue that now supports sales of more than five high-value paintings every month. Client-confirmed commercial result. Supporting order records are retained with the project packet.
Search traffic the website earns on its own
May 23 – August 22, 2026- Google Search clicks
- 291
- Impressions
- 2,520
- Average CTR
- 11.6%
- Average position
- 8.9
Source: Google Search Console, Performance on Search results, Search type: Web.
There is no ongoing SEO retainer on this site. The build alone earns this traffic. Average position is an aggregate across every query, page, country and device, and a share of clicks come from branded searches for the artist's own name. This is a traffic-and-reach signal, not a sales figure.
Where the search visibility is recorded
July 23 – August 19, 2026- Recorded reach
- 50
Source: Google Search Console, Performance on Search results, Search type: Web.
Country reach indicates that Search Console recorded search data in those countries. It does not establish rankings, customers, sales or meaningful traffic in every country.
Built to Google's performance standards
Google PageSpeed Insights- Mobile performance
- 94
- Desktop performance
- 100
Source: Google PageSpeed Insights (Lighthouse), August 24, 2026. Accessibility, Best Practices and SEO each scored 100/100 on mobile and desktop. Lab scores are estimates that vary by run and device.
Earned placement
An earned editorial placement
The publisher found Kim's work online and contacted her directly, which led to an invitation and a two-page feature in the Guards Polo Club Official Yearbook 2026 (pages 52–53). YEG Web Solutions also handled the layout and design of the spread.
The Guards Polo Club identifies HM King Charles III as its President. The feature is an editorial placement and does not imply endorsement of Kim Penner or YEG Web Solutions by the Club or by HM King Charles III.
What this case does and does not prove
It shows that a business selling high-value, low-volume items can move from event-dependent sales to recurring online sales when the catalogue, the presentation and the discovery path are all built for it.
It does not prove a traffic-to-revenue ratio, and we are not publishing one. Search visibility across many countries is a reach signal, not a sales signal. The monthly sales figure is the client's own account of their business, retained with the project record.
Start here
Selling something people search for but can’t buy online?
Tell us what you sell and who buys it. We'll assess whether search demand and customer value support building the catalogue and the visibility to go with it.