Location page architecture
A genuine, substantive page per real location, structured so they reinforce rather than cannibalise each other.
Multi-Location SEO
Multi-location SEO that stops your own pages competing.
Multi-location SEO is for businesses with genuinely separate premises. The core problem isn't visibility against competitors. It's stopping your own locations from cannibalising each other, and giving each one a reason to rank.
Proof this works
Relevant client resultA multi-city architecture has Coastal Craft Roofing competing across Edmonton, Calgary and Red Deer. 680 clicks in 141 days.
From a combined website-and-SEO program. Shown as relevant proof of the approach, not isolated attribution to this one discipline.
Read the Coastal Craft Roofing case studyWhen your locations compete with each other
A business with several real locations has a problem a single-site business doesn't: its own pages competing for the same searches. Get the architecture wrong and Google can't tell which location to show, your branches split each other's authority, and near-identical location pages get filtered as the doorway content they resemble.
Done right, each location has a genuine page with local substance, a correctly-structured profile, and an internal-link and schema setup that tells Google exactly which premises serves which area. The work is as much organisation as optimisation.
Scope
What multi-location SEO covers.
For real, separate premises, not one business claiming a page per suburb.
Google Business Profile at scale
Correct, consistent and maintained profiles for every location, with the categories and attributes each one needs.
Internal linking and schema
Signals that map each location to its service area so Google shows the right premises for the right searcher.
Citation and NAP consistency
Name, address and phone consistent across directories for every location, with duplicates resolved.
The honest boundary
This is for businesses with genuinely separate premises: multiple clinics, branches, franchises or depots. Each real location earns a real page.
It is not a licence to build a page for every suburb you'll drive to. That's the doorway pattern Google filters, and we won't build it. One business serving a wide area needs service-area work, not fake locations. A different, honest solution we'll steer you to instead.
Questions
Before you commit.
How many location pages should I have?
One per genuinely separate premises. No more. If you have three clinics, you have three location pages. If you have one office serving a region, you have service-area pages, not a page per town.
My locations rank for each other's cities. Why?
Almost always an architecture and signal problem. Google can't tell which location owns which area. Fixing the internal linking, profiles and schema usually resolves the cannibalisation.
Can you handle franchises with separate owners?
Yes, though it adds a coordination layer. Consistent structure and standards across locations while respecting who controls what. We scope that governance up front.
See also
Related across the site.
Start here
Several locations splitting each other's rankings?
Tell us how many real premises you run and where. You'll get a straight read on whether your own pages are competing and what the architecture fix looks like.