Conversion-focused websites
Custom, raw-coded websites for established Edmonton service businesses. Fast, mobile-first, and engineered around real conversion pathways, so the traffic you earn actually turns into booked work.
A website should be the hardest-working salesperson you have. Most are a digital brochure that describes the business and hopes someone calls. As an Edmonton web design company built around results, I design and build sites with one job: turn the right visitor into a booked job, and give Google every reason to send those visitors to you first.
Page-builder themes look fine and load like a brick. They bury your phone number, hide your services, and give Google nothing clean to rank. You can pour ad spend and SEO on top, but if the site leaks at every step, you're just paying to send people somewhere that loses them.
What this actually means
Your site is written by hand in Next.js, React, and TypeScript, not assembled in WordPress with a stack of plugins. That means no theme bloat, no render-blocking scripts, and no security patch treadmill. Clean code loads faster, ranks better, and is far cheaper to keep fast over time.
Every page has a job and a next step: click to call, request a quote, or book. I map the path a roofing, plumbing, or HVAC customer actually takes and remove every point of friction, hesitation, and dead end between landing and contacting you. Conversion rate optimization is the design brief, not an afterthought.
Most of your customers are on a phone, often standing in a driveway with a problem. The site is built mobile-first and tuned for Core Web Vitals (LCP, CLS, INP), the speed and stability signals Google uses for rankings. Fast sites rank higher and convert more. Both, from the same work.
Roofing, re-roofing, repairs, gutters: each gets its own page targeting its own keyword cluster, instead of one thin 'Services' page trying to rank for everything. This is the structure that lets you actually show up for the specific things people search, and it is the foundation SEO compounds on.
Forms with reliable delivery and spam protection, click-to-call, quote requests, and booking, all wired to conversion tracking so you know exactly which page and which channel produced each lead. You can't improve what you can't measure, so measurement is built in from launch.
Your site is not a one-time project that goes stale. New sections, new service pages, seasonal offers, and conversion improvements ship every month as part of the system, so the site keeps getting sharper while your rankings build underneath it.
How it works
A plain-English look at where you stand today and a conservative pathway to ROI.
Live in 45 days, with SEO and conversion engineered in from day one.
Six months to prove the SEO, while Local Service Ads bring leads from day one.
Once it proves out, you stay because it works, never because of a contract.
Who does the work
Fifteen years building and ranking websites for service businesses. One operator who owns the outcome, writing custom raw code and running AI as a force multiplier under close human oversight. The site you're reading is built on the exact stack I'd use for yours.
What clients say
A few of the reviews left by the people I've built for.
“We've had Chris handle our websites for years. My bigger clients like Alberta Transportation, City of Calgary, and Lafarge have flat out said it's the reason they awarded projects. He knows what he's doing and he stands behind his work.”
Rob Hackett · 4 months ago
“Absolutely amazing service. You will not be disappointed. Do not go to anyone else. These guys will get you right. The amount of attention to detail, support, and overall experience has been top-notch here. I would not go to anyone else for any online web services rather than these guys. Great work.”
keelan o · 3 months ago
“Great to work with. Highly recommended.”
Glen Penner · 4 months ago
Past projects
ROI-positive in three months: 6+ jobs from organic search alone, top-3 rankings, domain rating 0.6 to 21, and a new crew hired to keep up.
View project
From no online presence to #1 rankings in 13 countries, paintings selling online, and a royal-patronage magazine feature — with no SEO retainer.
View project
A specialized barging operation that hit #1 on Google within two days of launch.
View projectWhy it's never sold alone
A fast, converting website is where it starts, but a site nobody can find is a showroom in the desert. That's why the build comes with SEO from day one, AIEO so you show up in AI answers, and Local Service Ads driving booked work while your rankings ramp. The website is the engine block. The system is the car.
Pairs with
Technical, on-page, and local SEO baked into your site from day one, not bolted on later. Every service gets its own page targeting its own keyword cluster, so your rankings and authority compound month after month.
ExploreSearch is moving to AI answers. AIEO structures your content, entity signals, and data so you show up when people ask ChatGPT, Gemini, and Google AI Overviews for a business like yours, not just in the classic blue links.
ExploreLocal Service Ads put you at the very top of Google with the Google Guaranteed badge, on a pay-per-lead basis, not pay-per-click. Paired with Google Search and Meta campaigns and full conversion tracking, leads come in while your SEO ramps.
ExploreWeb Design, answered
My website build is a one-time $2,500 (50% to start, 50% on delivery) and goes live in 45 days. It is built as part of the full growth system rather than sold as a standalone site, because a website only pays off when SEO, content, and ads are working with it. The ongoing growth retainer is $1,500 per month.
No. I write custom, raw code (Next.js, React, TypeScript) instead of using WordPress or page builders. That gives you a faster, more secure, better-ranking site with no plugin bloat or maintenance treadmill. This very site runs on the same stack I would build yours with.
Your site is designed, built, and launched within 45 days of starting, including a dedicated page for every service with SEO built in from day one.
Yes. Every site is built mobile-first and tuned for Core Web Vitals, because most service-business customers search and contact you from a phone.
Three things: it's custom raw code rather than a page-builder theme, so it's faster and ranks better; SEO and conversion are designed in from day one instead of added later; and you work directly with the person doing the work, who is accountable for the results. Most agencies hand you a template and a junior account manager.
Still have a question? Get your free audit and ask me directly.
No pressure. No guessing.
The free audit shows you exactly where you stand today and the realistic, conservative pathway to ROI. If the numbers don't work, I'll tell you straight.
Prefer to talk it through?