Coastal Craft Roofing
ROI-positive in three months: 6+ jobs from organic search alone, top-3 rankings, domain rating 0.6 to 21, and a new crew hired to keep up.
Equine Art
Kim Penner
Kim Penner has painted horses for three decades, but every sale depended on trade shows, rodeos, and exhibition booths. We built her a custom site and store, and it now ranks #1 in 13 countries and page one in 30. Because she ranked #1 in the UK, the publisher of the Guards Polo Club's official yearbook — the club whose president is King Charles III — found her and gave her work a two-page spread. All of it on $0 of ongoing SEO: these results come from the build alone.
Visit the live sitekimpenner.comLive site
#1
rankings in 13 countries, including the UK
30
countries with page-one rankings
5+
original paintings sold online
3
commissions booked through the site
2-page
spread in the Guards Polo Club Yearbook 2026
$0
ongoing SEO retainer — the website alone
The challenge
Where they started.
Kim's audit scored 43/100. The gallery was beautiful but flat: no real store, print options buried behind high-priced originals so visitors hit sticker shock and left, a commissions page that never explained how to start, and key search phrases stuck on page two. Her talent lived almost entirely offline — collectors searching for exactly her kind of work couldn't find her, and there was no way to buy without physically visiting a booth.
The approach
What we built.
- Custom raw-coded rebuild with a fully integrated store: originals and prints together, filterable by subject, size, and price, so buyers of any budget have a path
- A clear three-step commissions path (share photos → choose size & timeline → reserve your spot), replacing the fuzzy inquiry page
- Keyword-targeted architecture built from a 7,000+ term search universe (horse art, subject pages, artist terms)
- International technical SEO: clean schema, fast pages, and a structure Google can rank anywhere — impressions now recorded in 55 countries
- Credible authority building to a domain rating of 26 with 291 referring domains
“Discovered by the publisher of the Guards Polo Club's official yearbook because she ranked #1 in the UK — a club whose president is King Charles III.”
The kind of door a well-built website opens
The system at work
Capabilities in this build.
No pressure. No guessing.
Want a system like this for your business?
Every build starts with a free audit and a conservative pathway to ROI. If the numbers don't point to a clear return, I'll tell you straight.
- Google visibility, speed & mobile performance
- Trust signals and conversion leaks
- A clear, conservative pathway to ROI
Prefer to talk it through?