Paid ads & Local Service Ads
Local Service Ads put you at the very top of Google with the Google Guaranteed badge, on a pay-per-lead basis, not pay-per-click. Paired with Google Search and Meta campaigns and full conversion tracking, leads come in while your SEO ramps.
SEO is the long game. Paid ads are how you win now. Local Service Ads in particular are the single best paid channel for service businesses: you appear above everything else on Google, you carry the Google Guaranteed badge, and you only pay when a real lead contacts you. That's booked work in your first weeks, not your first quarter.
Generic agencies run your ads to a slow, generic homepage, bid on the wrong terms, and report on clicks instead of booked jobs. You see spend go out and very little come back. The problem usually isn't the ads. It's that the ads, the landing page, and the tracking were built by people who never talk to each other.
What this actually means
Local Service Ads (LSAs) sit above the regular search ads and the map pack. You pay per lead, not per click, so your money goes to actual phone calls and messages from people in your area, not to clicks that bounce. For most service businesses, this is the highest-intent, lowest-risk paid channel available.
I handle the Google Guaranteed verification (license, insurance, background checks) so your listing carries the green badge. That badge is a trust signal customers actively look for, and it measurably lifts the rate at which they choose you over an unverified competitor.
Beyond LSAs, I run Google Search (PPC) campaigns for high-intent keywords, with pay-per-click management that protects your budget. Every campaign points at a purpose-built page on your site, not a generic homepage, so the click has somewhere worth landing and a real chance to convert.
Search ads catch people already looking. Meta ads management (Facebook and Instagram) puts you in front of the right local homeowners before they search, ideal for demand generation, seasonal offers, and remarketing to people who visited your site. I handle creative, targeting, and budget so social advertising actually drives leads, not just likes.
Every call, form, and message is tracked back to the channel and campaign that produced it. That means budget flows toward what's actually booking jobs and away from what isn't, and your reporting shows cost per lead and cost per booked job, not vanity clicks.
Ad spend is paid directly to Google, never marked up through me. I manage the budget, bids, and targeting to keep your cost per lead in a healthy range, and I'll tell you plainly when more spend will and won't move the needle.
How it works
A plain-English look at where you stand today and a conservative pathway to ROI.
Live in 45 days, with SEO and conversion engineered in from day one.
Six months to prove the SEO, while Local Service Ads bring leads from day one.
Once it proves out, you stay because it works, never because of a contract.
Who does the work
Fifteen years building and ranking websites for service businesses. One operator who owns the outcome, writing custom raw code and running AI as a force multiplier under close human oversight. The site you're reading is built on the exact stack I'd use for yours.
What clients say
A few of the reviews left by the people I've built for.
“We've had Chris handle our websites for years. My bigger clients like Alberta Transportation, City of Calgary, and Lafarge have flat out said it's the reason they awarded projects. He knows what he's doing and he stands behind his work.”
Rob Hackett · 4 months ago
“Absolutely amazing service. You will not be disappointed. Do not go to anyone else. These guys will get you right. The amount of attention to detail, support, and overall experience has been top-notch here. I would not go to anyone else for any online web services rather than these guys. Great work.”
keelan o · 3 months ago
“Great to work with. Highly recommended.”
Glen Penner · 4 months ago
Why it's never sold alone
Paid ads are the fastest way to leads, but ads pointed at a slow or unconvincing site just burn money faster. They work best stacked on a converting website, with SEO compounding underneath so you become less dependent on paid spend over time. Ads buy you results today; the rest of the system makes those results cheaper every month.
Pairs with
Custom, raw-coded websites for established Edmonton service businesses. Fast, mobile-first, and engineered around real conversion pathways, so the traffic you earn actually turns into booked work.
ExploreTechnical, on-page, and local SEO baked into your site from day one, not bolted on later. Every service gets its own page targeting its own keyword cluster, so your rankings and authority compound month after month.
ExploreSearch is moving to AI answers. AIEO structures your content, entity signals, and data so you show up when people ask ChatGPT, Gemini, and Google AI Overviews for a business like yours, not just in the classic blue links.
ExploreLocal Service Ads, answered
Local Service Ads (LSAs) are Google's pay-per-lead ads that appear at the very top of search results, above the regular ads and the map pack. You pay only when a customer contacts you, not for clicks, and verified businesses carry the Google Guaranteed badge. For service businesses, they are usually the strongest paid channel.
Local Service Ads are pay-per-lead and show at the very top with the Google Guaranteed badge. Traditional Google Ads (Search) are pay-per-click and appear just below. LSAs are typically lower-risk because you pay for leads, not clicks; Google Search ads give you more control over keywords and messaging. I use both where each fits.
I recommend a minimum of around $2,000 per month in ad spend, paid directly to Google, not to me. That budget buys leads at the top of search. The free audit gives you a realistic cost-per-lead and cost-per-booked-job estimate for your specific market before you commit.
No. Ad spend is paid directly to Google. My management is part of the growth retainer, so there's no hidden margin on your budget.
Quickly. Local Service Ads can produce booked calls within the first weeks of going live, because they put you at the very top of Google on a pay-per-lead basis. That's the whole point of running ads alongside SEO: leads now, while your rankings build underneath.
Still have a question? Get your free audit and ask me directly.
No pressure. No guessing.
The free audit shows you exactly where you stand today and the realistic, conservative pathway to ROI. If the numbers don't work, I'll tell you straight.
Prefer to talk it through?