Paid traffic, managed honestly
High-intent Google Search and Local Services campaigns for Edmonton service businesses. Your ad spend goes straight to Google on your own account, never marked up. Management from $500 per month, and every dollar is tracked to booked jobs.
Most PPC agencies price as a percentage of your ad spend, which quietly rewards them for spending more of your money. I run it differently: your budget is paid directly to Google on your own billing account, my management fee is flat and published, and campaigns are judged on one thing only, the cost of a booked job. Paid traffic is also completely optional here. It is a separate engagement you can start, pause, or end on 30 days notice, independent of anything else we do together.
Clicks are easy to buy. What most Edmonton businesses never get from their PPC agency is the honest math underneath: which keyword produced which call, what a lead actually costs, and whether the campaign makes money after the management fee. When the agency also takes a cut of the spend, nobody in the room is motivated to keep your budget lean.
What this actually means
Campaigns target the searches people make when they are ready to hire: emergency phrases, service plus area terms, and comparison searches. Tight keyword themes, honest ad copy, and negative-keyword lists that grow every week so your budget stops leaking onto searches that never book.
For eligible trades, Local Services Ads put you at the very top of Google on a pay-per-lead basis, with the green Google Guaranteed checkmark. I handle the whole setup: licensing and insurance submission, verification, service categories, coverage areas, and disputing junk leads so you do not pay for them.
Ad budget is paid by you, directly to Google, on your own billing account. I never hold it, never mark it up, and never profit from it. My management fee is flat and scales only with the size of the campaign work, so recommending a bigger budget only ever happens because the math supports it.
A great ad pointed at a weak page burns money. Every campaign lands on a dedicated, message-matched page: same service, same area, same offer the ad promised, with one clear next step. This is where being your web developer and your ads manager in one pays off directly.
Calls, forms, and bookings are tracked through GA4 and Google Tag Manager, wired by me, not a plugin. You see exactly which campaign, keyword, and page produced each lead, what a lead costs, and what a booked job costs. The reporting is plain English, monthly, and tied to revenue.
Ads buy leads today while SEO compounds underneath. I use paid search data to find the keywords worth ranking for organically, and organic rankings to retire ad spend you no longer need. Over time your blended cost per job goes down instead of creeping up.
How it works
A plain-English look at where you stand today and a conservative pathway to ROI.
Live in 30 days, with SEO and conversion engineered in from day one.
Six months to prove the SEO, while Local Service Ads bring leads from day one.
Once it proves out, you stay because it works, never because of a contract.
Who does the work
Fifteen years building and ranking websites for service businesses. One operator who owns the outcome, writing custom raw code and running AI as a force multiplier under close human oversight. The site you're reading is built on the exact stack I'd use for yours.
What clients say
A few of the reviews left by the people I've built for.
“We've had Chris handle our websites for years. My bigger clients like Alberta Transportation, City of Calgary, and Lafarge have flat out said it's the reason they awarded projects. He knows what he's doing and he stands behind his work.”
Rob Hackett
“Absolutely amazing service. You will not be disappointed. Do not go to anyone else. These guys will get you right. The amount of attention to detail, support, and overall experience has been top-notch here. I would not go to anyone else for any online web services rather than these guys. Great work.”
keelan o
“Great to work with. Highly recommended.”
Glen Penner
Why it's never sold alone
Paid traffic works best pointed at a fast site that converts and an organic presence that compounds. That is why ads are an optional layer here, not the product. The Growth Partnership builds the engine; ads pour fuel on it exactly when you want more volume, and get retired when organic carries the load.
Pairs with
Local Service Ads put you at the very top of Google with the Google Guaranteed badge, on a pay-per-lead basis, not pay-per-click. Paired with Google Search and Meta campaigns and full conversion tracking, leads come in while your SEO ramps.
ExploreTechnical, on-page, and local SEO baked into your site from day one, not bolted on later. Every service gets its own page targeting its own keyword cluster, so your rankings and authority compound month after month.
ExploreCustom, raw-coded websites for established Edmonton service businesses. Fast, mobile-first, and engineered around real conversion pathways, so the traffic you earn actually turns into booked work.
ExploreGoogle Ads Management, answered
A one-time $500 setup covers campaign build, tracking, and launch. Management starts at $500 per month and scales with the size of your ad budget, not as a percentage of it. Your actual ad spend is separate and goes directly to Google on your own account.
No, never. Your budget is billed by Google to your own payment method. I do not hold it, touch it, or take a percentage of it, so there is no hidden margin and no incentive to inflate your spend.
I recommend starting around $2,000 per month in ad spend for meaningful lead volume in most Edmonton trades. You set and control that budget, and you can adjust it at any time.
Local Services Ads are the pay-per-lead listings at the very top of Google with the Google Guaranteed badge. Most licensed, insured home-service trades qualify. I handle the verification paperwork, category setup, and disputing of junk leads as part of management.
No. Paid traffic management is month to month and either of us can end it on 30 days notice. It is also a separate engagement from the Growth Partnership, so you can run ads only, organic only, or both.
Search campaigns typically produce leads within the first days of launch, and Local Services Ads as soon as verification clears. That immediacy is exactly why ads pair well with SEO: paid brings booked work now, organic compounds and brings the cost per job down over time.
Still have a question? Get your free audit and ask me directly.
In the trades? See exactly how google ads management fits the system for your industry, from roofing to plumbing to HVAC. Find your trade, one business per trade, per market.
The audit is the front door
The free audit shows you exactly where you stand today and the realistic, conservative pathway to ROI. If the numbers don't work, I'll tell you straight.
Prefer to talk it through?