YEG Web Solutions

The operator behind the system

I'm Chris. I build growth systems and I own the outcome.

Fifteen years of building and ranking websites for service businesses, all of it pointed at one number: booked jobs. YEG Web Solutions is deliberately one person, because accountability doesn't survive hand-offs.

I've spent fifteen years building and ranking websites, long enough to watch the same story repeat: an established business pays an agency for a website, then a retainer, then ads, and nobody in the chain is accountable for whether the phone actually rings. The website vendor blames the SEO team. The SEO team blames the ad budget. The owner pays everyone.

YEG Web Solutions is my answer to that. One operator who builds the site, ranks it, tracks every lead, and prices the whole thing on results. The website is included, the investment starts low, and it only scales as the system books you real work. If that sounds unusual, it is. The case studies on this site are how I prove it.

I work with established Edmonton-area service businesses: roofers, HVAC, landscapers, trades, and specialists who are great at the work and ready to stop depending on word of mouth alone. Clients get my direct line, not a ticket queue.

The short version
  • Chris McCormack, owner and operator
  • 2785623 Alberta Inc., operating as YEG Web Solutions
  • Based in Edmonton, serving the Edmonton metro
  • 15 years building and ranking websites
  • Custom raw code: Next.js, React, TypeScript
  • Audit-first, priced on booked jobs
Book a call with me

How I work

Seven rules that don't bend.

One trade per market

When we sign, I work with one business in your trade, in your market, and I turn your direct competitors away. I can't win by helping your competition beat you. First in keeps the spot.

Audit first, always

Every engagement starts with a written audit and a conservative pathway to ROI. If the numbers don't point to a clear return for your business, I say so and we don't work together. That rule has cost me projects and earned me every client I have.

One operator who owns the outcome

No account managers, no juniors, no hand-offs. The person who audits your market writes the code, does the SEO, reads the analytics, and answers the phone. When something needs fixing, the person responsible is already on it.

Custom raw code, never templates

Every site is written by hand in Next.js, React, and TypeScript. No WordPress, no page builders, no plugin treadmill. That's why client sites score in the 90s and 100s on Google's own tests, and the site you're reading works exactly the same way.

AI as a force multiplier, never a substitute

I use AI to move like a ten-person agency, and every output passes through fifteen years of human judgment before it touches your business. The strategy, the code, and the decisions are mine.

Priced on results, not promises

The Growth Partnership includes the website and starts low. It scales only as the system generates real, tracked, booked work. Ad budgets are paid straight to Google and never marked up. My incentives and yours point the same direction.

Everything measured, nothing vague

GA4 and call tracking wired on day one, and plain-English reporting every month: what was done, what it moved, what's next. The case studies on this site quote real numbers because the tracking exists to back them.

15 yrs
building and ranking websites for service businesses
56
organic leads in month three for Coastal Craft Roofing
#1 in 13
countries for Kim Penner, with no SEO retainer
2 days
from launch to #1 on Google for P&M Barging

Full details and sources for every number live in the case studies.

The audit is the front door

Want the honest read on your business?

The free audit is me, personally, looking at your market and your site, then telling you in writing what the pathway to ROI looks like. If there isn't one, I'll tell you that too.

  • Google visibility, speed & mobile performance
  • Trust signals and conversion leaks
  • A clear, conservative pathway to ROI

Prefer to talk it through?

No spam, no pressure. Or email hello@yegwebsolutions.ca.

Get your free audit