Edmonton Countertops
Your countertops business doesn't have a website problem. It has a growth problem.
Right now, the jobs go to whoever shows up first on Google. It should be you.
One operator, fifteen years in. Every engagement starts with a free written audit.
Why the good ones still get stuck
Referrals got you here. They won't get you there.
You built this business on referrals and word of mouth, and it got you here. But referrals have a ceiling, and the countertop pros taking the new customers aren't better at the work, they're just easier to find. If you've paid for SEO and seen nothing, or been handed to a junior who treated you like account number forty, you already know effort was never the problem. Nobody was accountable for the one number that matters: booked jobs. That is what I build and stand behind, for a single countertops company in Edmonton.
The person you'll actually work with
I'm Chris.
I've been building and running businesses online since I was sixteen, and I've spent fifteen years building and ranking websites for service companies like yours. I'm not a marketer who read about your trade in a brief. I understand sales, operations, follow-up and where growth actually gets stuck, because I've run into all of it myself. When you hire me, you get me: I write the code, run the SEO, manage the ads, and I'm the one who picks up the phone. One countertops company in Edmonton, my name on every result.
Chris McCormack · Owner, YEG Web Solutions
Why the phone isn't ringing
It's rarely one big problem. It's forty small ones.
Most countertops websites aren't losing customers because of the colours. They're losing them because they were pieced together from templates and plugins by people who never thought about how a customer actually buys. Each of these looks minor on its own. Stacked together, they're the exact reason a competitor doing worse work shows up first and gets the call.
The audit finds every one of yours. Not an SEO score you can't read. A plain-English list of the specific reasons your competitors are beating you online, and what each one is costing you.
In plain English
Here's what's actually going on.
No jargon, no scores you need a marketer to translate. Just the handful of things that quietly decide whether a countertops search turns into your phone ringing.
Google can't rank a page that doesn't exist.
When someone searches "quartz countertops edmonton", Google looks for a page about exactly that. If your site has one generic services page trying to cover everything, it ranks for nothing. I build a dedicated page for every service you offer, so there's something specific to show for every way a customer searches.
Most people leave before a slow site even loads.
On a phone on real data, a heavy template site can take ten seconds or more to show anything. Your customer is gone in three. Speed isn't a vanity number, it's whether they ever see your work at all. Every site I build loads fast, on purpose, because the fastest countertop pro usually gets the call.
Picture 100 people landing on your website today.
On a typical countertops site, 40 to 60 of them leave in seconds without doing a thing. On the sites I build, 90 or more stay. Same 100 visitors. A completely different number of booked jobs.
And it goes further than staying. Where the industry calls a 3 to 5% visitor-to-customer rate strong, the roofing site I built here in Edmonton converts at 16.2%. That's not luck. It's the whole thing engineered around speed, trust, and making the next step obvious, and it's one of many numbers I'm out to beat the benchmark on.
How I fix it
One person. One system. One number to call.
You've probably lived the other version: the website guy blames the SEO guy, the SEO guy blames the ads, the ads guy blames the site, and a junior you've never met is actually running your account. Nobody's accountable, and you're still not getting more jobs. With me there's no chain to get lost in. I write the code, run the SEO, manage the ads and read the reports myself. I never outsource, and my name goes on everything I build. If something isn't working, you know exactly who to call. Me.
Sometimes it's a quick fix. Sometimes it's a full rebuild.
Either way, I figure out what's actually stopping growth and fix it. And I don't stop at the website. If leads are leaking because quotes go out too slow, the phone goes unanswered after four, or your reviews dried up two years ago, that's growth being restricted too, and we fix it. I'm accountable for the whole path, from the search to the signed job, because booked jobs are the only number either of us actually cares about.
- A free written audit before any commitment, with real numbers on your market
- A custom-coded website included in the retainer, live in 30 days, no build fee
- Material pages for quartz, granite, porcelain and butcher block that answer the questions buyers actually type
- A project gallery built around finished kitchens, because this trade is bought with the eyes
- Quote request flow designed for considered purchases, with square footage and material presets
- Local SEO across Edmonton, St. Albert, Sherwood Park, Stony Plain and the surrounding market
Website included, nothing separate to buy. It's built so a countertop pro under a million a year can finally access the kind of growth system usually reserved for much bigger companies. The investment grows only as the booked jobs do.
How the pricing worksThe system, part by part
Every piece is built and run together, never sold as a separate line item. See how each one works:
Serving Edmonton, St. Albert, Sherwood Park, Spruce Grove, Leduc and the surrounding metro.
What the jobs are worth
Roughly $8 back for every $1 you put in.
Here's the plain math on a booked countertops job that costs about $250 of investment to generate, at a modest $2,000 profit each, closing just one in five leads.
Say the system brings in fifty qualified leads a month. Even closing just one in five, at a modest $2,000 profit per job, that's around $20,000 in profit a month against a $2,500 investment. Roughly eight dollars back for every one you put in.
And that's the floor. Serious countertops businesses close nearer one in three, and a single job in this trade clears well past $2,000, so the real math almost always runs higher. Your audit replaces the estimate with the numbers for your actual market.
A true story, from another trade
Three months ago, this roofer was buying every single job.
About a hundred dollars a day in ads, pointed at a slow template site built for the wrong city. Google sent them nothing for free. We rebuilt the whole machine: a fast new site, a dedicated page for every service, tracking on every call. By month three, free Google traffic was more than half their business, they booked 56 leads in a single month, and they hired another crew to keep up. The audit had estimated that climb would take a year or two. It took ninety days.
Different trade, same machine. That is what the countertops spot buys.
Read the whole story, numbers and allAnd I know your year
The countertops year in Edmonton.
Demand here has a rhythm. I build rankings before each surge and put budget behind the moments that actually book work.
Kitchen renovation planning season: homeowners design indoors while it's minus twenty. Quote pipelines build now.
Reno execution begins and templating calendars fill. Winter's planning content converts.
Steady flow plus new-build and basement-suite work. Showroom and sample interest peaks on weekends.
The pre-holiday kitchen push: buyers want counters in before hosting season. The year's last strong close window.
Why owners eventually choose me
Because they're tired of the runaround.
Tired of overpromises, of paying for work they can't see, of reports that never turn into customers, of wondering who's actually responsible when nothing happens. They want one person who understands the whole picture, builds the fix, and owns the outcome.
The Edmonton countertops spot is open
One countertops company gets this. Right now, it could be you.
I only take one countertops company in Edmonton. The moment a serious one signs, every competitor who calls after hears the same thing: taken. Everything I learn winning this market stays on your side of it. Your competitors never get the same playbook, at any price, because I've already turned them down.
Claim the countertops spotCountertops, answered
Straight answers for countertop pros.
The Growth Partnership starts at $1,500 per month and the website is included, no separate build fee. Six-month minimum, then month to month. The retainer scales only as the system delivers signed jobs.
Countertop searches are steady year-round, but organic rankings take months to earn. Paid ads can bridge immediately while SEO compounds into a lead source you own. The free written audit maps that timeline for your specific market before you commit.
Yes, countertops are an eligible LSA category. That means the Google Guaranteed badge and pay-per-lead placement at the top of search. I take care of getting you verified.
No. One countertop pro per market is the rule, and it's not negotiable. I can't win by helping your competition beat you. First shop in keeps the spot.
I'm one person, Chris, with 15 years of experience, and every engagement starts with a free written audit rather than a sales pitch. You get exclusivity in your trade and a direct line to the person doing the work.
Still have a question? Get your free audit and ask me directly.
What happens next
From here to a phone that rings.
The free audit
I go through your business the way a customer and Google both see it, and hand you a written breakdown of what's costing you jobs. No cost, no obligation.
Built in 30 days
If it's a fit, I build the site and the system and put it live inside 30 days. The build is included, nothing separate to buy.
Six months to prove it
The organic engine needs runway to compound, so paid ads carry leads from week one while the SEO matures underneath.
Then month to month
After the proof, no lock-in. You stay because the phone is ringing, not because of a contract.
Adjacent trades
Not your trade? These spots may still be open.
The audit is the front door
The audit is where it starts.
Before you spend a dollar, I go through your business the way a customer and Google both see it, and I hand you a written breakdown: what's quietly costing you jobs, where your competitors are exposed, and the plain-English route from local searches to a phone that rings. Read it, sleep on it. It's yours either way.
- The specific reasons countertop pros in your market are getting picked over you
- Where your site is leaking enquiries you already paid to earn
- A clear, priced route from here to more booked jobs
Prefer to talk it through?