As a fellow small business owner, I believe in clarity.
Websites involve a lot of moving parts — design, SEO, tracking, hosting, and performance. These FAQs break down exactly how I work, what you get, how long things take, what’s included, and how I make sure your website performs long-term.
Every project starts with a full review of your current website and visibility. I look at technical SEO, on-page SEO, UX, structure, tracking, and conversion paths. You’ll get a clear breakdown of what’s working, what’s not, and what needs to be fixed first so we’re not guessing or building on top of hidden problems.
The audit shapes the entire project — it removes assumptions and makes the build strategic.
I map your pages around two things:
Search intent: what people type into Google when they’re ready to hire you
Conversion paths: what your website needs to say and show to move someone toward calling or requesting a quote
This ensures your site isn’t just a list of pages… it’s a structured path that matches how real customers think and act.
Keyword mapping assigns the right topics and target searches to the right pages.
It prevents overlap, keeps your content focused, and tells Google exactly what each page is about.
This is the difference between:
❌ Random pages hoping to rank
✔ A site with clean, intentional SEO architecture
Most small-business websites skip this step. It’s one of the reasons they don’t rank or convert.
Because design without structure is just decoration.
Planning the layout first lets us lock in:
content flow
what needs to be above the fold
the order your benefits are presented
trust elements
call-to-action placement
mobile priorities
This makes the design clean, purposeful, and built to convert — not just “pretty.”
Revisions happen during the design stage so we ensure the look and feel is right before development. A few rounds of revisions are included, and I guide you through giving clear, focused feedback so we don’t get lost in endless tweaks.
Not much — just the essentials:
your goals
your services
any brand assets (logo, colors, images)
access to your current website or hosting
From there, I handle the audit, planning, structure, layout, and build.
If you don’t have much content, I can help shape it or rewrite it based on best practices.
Most websites take 2–6 weeks, depending on page count, content readiness, and complexity.
The process is structured so there’s always momentum:
Audit
Wireframe + layout
Design
Development
Launch + tracking
This keeps the project clean, predictable, and moving forward.
Launch isn’t the end — it’s where performance becomes measurable.
I connect GA4, events, click tracking, calls, and heatmaps so you can see how visitors behave and what’s converting.
You’ll also get a simple guidance plan for improvements and ongoing best practices — even if you’re not on a monthly plan.
SEO starts before the design even begins — I plan your site structure, keyword targets, headings, internal linking, speed, and crawlability up front so your website launches with the same foundational SEO work that most agencies charge extra for after the fact.
Most websites begin moving within 4–12 weeks, but ranking depends on competition, search demand, content strength, domain age, and the technical health of the site — a properly structured, SEO-ready website shortens that timeline dramatically.
Keyword mapping assigns each page a specific search intent so pages don’t compete with each other, your content stays focused, and Google can immediately understand what you should rank for — it’s the difference between hoping to rank and engineering rankings.
On-page SEO deals with what a user sees (headlines, content, metadata, images, internal linking), while technical SEO deals with what Google sees (speed, Core Web Vitals, sitemaps, indexing, redirects, code quality), and both need to work together for consistent rankings.
Most “pretty” websites fail structurally — missing H1s, weak metadata, slow speed, bloated page builders, poor internal linking, confusing navigation, thin content, weak local signals, or indexing problems — rankings are earned through architecture, not cosmetics.
A proper rebuild fixes the major issues holding you back — poor structure, broken SEO strategy, slow performance, outdated code — but long-term ranking still depends on content depth, competition, authority, and ongoing optimization after launch.
Not always; most local service businesses rank just fine with strong service pages, proper keyword targeting, clean structure, fast performance, good internal linking, and local SEO signals — blogs help only when you’re targeting broader questions or competing in tougher markets.
I track meaningful actions — calls, form submissions, button clicks, keyword movement, page-level traffic, engagement, scroll depth, heatmap behaviour, and local search visibility — so we can see exactly what’s working and what needs improving.
Pricing is based on the number of pages, how much strategy is required, the complexity of the layout, the amount of content needed, and how much back-end SEO, structure, and tracking work goes into it — the goal is to price the real effort and ensure the site performs, not to inflate numbers.
All builds include a full audit, page planning, keyword mapping, wireframes, mobile-first design, SEO-ready development, speed optimization, conversion-focused layouts, and full tracking setup. Everything needed for a site that doesn’t just look good — it grows your business.
Ongoing SEO campaigns, ad management, new content creation, custom apps, third-party software fees, advanced animations, and large custom features fall outside the base scope — if something isn’t included, I outline it clearly before the project begins.
Most builds take 2–6 weeks depending on page count, content readiness, revision speed, and technical requirements; the more prepared you are with decisions and content, the faster we move through each stage.
Projects are split into two or more stages depending on size.
Example: a deposit to begin the audit and planning, a mid-point payment after design approval, and a final payment when the site is ready to launch — simple, predictable, and tied to actual milestones.
If you need additional pages, features, or major layout changes after approval, I simply add them at an agreed rate with zero pressure — everything is documented so you always know what’s included, what’s extra, and why.
No — templates create SEO issues, performance problems, and long-term limitations; my builds are structured, custom, and focused on clarity, speed, and conversions because that’s what generates real results and saves you money long-term.
No — once your site is complete and launched, it’s fully yours; ongoing SEO, maintenance, or improvement plans are optional and only offered if you want continuous growth and tracking.
You receive the completed website, full access to your WordPress dashboard, templates, tracking setup, recommended next steps, and a clear plan for improvements — no black boxes, no hidden settings, no withheld access.
Launch isn’t just hitting “publish” — I test speed, mobile layouts, forms, buttons, navigation, redirects, image compression, indexing, tracking events, and page performance; once everything passes QA, I connect all analytics and verify nothing breaks when it goes live.
I build with minimal bloat, clean code, optimized images, proper caching, lightweight plugins, and speed-first layout decisions; then I validate everything against Core Web Vitals so your site loads quickly on both mobile and desktop.
I’d recommend modern, performance-focused hosting that supports fast PHP, solid caching, backups, and good uptime; cheap shared hosting slows down your site, hurts rankings, and creates avoidable tech issues — reliable hosting pays for itself.
If anything breaks due to my work, I fix it; if something breaks because plugins, hosting, or third-party tools changed, I can fix it quickly at my hourly rate — the goal is to keep your website stable, not leave you stuck.
I offer optional ongoing support plans to handle updates, backups, spam protection, security patches, speed checks, and performance improvements so your site stays fast, safe, and stable long after launch.
Yes — you own your website fully. You get admin access, hosting access (if applicable), and full control over your domain and content; there are no hidden locks, proprietary builders, or limitations.
I assist with domain settings, DNS records, SSL, and connection to your hosting; if your email is tied to your domain, I make sure nothing gets disrupted and all MX and SPF records stay correct.
Yes — I can migrate your site or hosting with little to no downtime by staging the build, syncing the final version, updating DNS, and ensuring the old site stays live until the new one is fully ready.
I build everything using clean, reusable templates so you can update text, images, or sections on your own without breaking the layout; if you want changes done for you, I can handle that too.
